Brand Guide
I recently created a branding guide for Bittersweet Ivy. I created the color palate, pulling from frequently used colors and their logo design. I selected fonts that could be used as an alternative or together with existing fonts. This was created in Adobe InDesign.
With this, I also created an Instagram grid layout to show what the branding would look like with the type of content already in use. I created each post in Photoshop using pictures I took myself, background photos from Unsplash, and other effects. The individual post creations are available for a closer look upon request.
Social Media Calendars
I create social media calendars for Bittersweet Ivy’s audience with the objective to drive customers to purchase through the social platform or website. I create graphics, write copy, schedule content and check analytics for Instagram and Facebook. I utilize Buffer to schedule posts since Jan 2023.
Social Posts
These are some examples of graphics I’ve created using Canva for Bittersweet Ivy. The graphics were used for social posts and printed flyers to promote sales and events. I utilized the branding guide I created to give a consistent feel throughout the media.
Date Created: 3.21 - 3.23
